Who's behind it
Nobody asked for a better lighter holder. We made one anyway.
Co-founder
Kumi holds a diploma in cannabis cultivation and industry, which means JIGGY is built on actual knowledge of the plant rather than vibes borrowed from the internet.
She's also a trained journalist, with a degree from a Canadian university, so the writing here is reported rather than guessed at. Her piece on how racism built the case against cannabis is the kind of thing this brand exists to make room for.
Read Kumi's Substack →
Co-founder
Jay has a degree in Ideation. JIGGY started as his final university project and then refused to stay a project.
He works across business development and product development, and shoots all of the photography himself, which is why the brand looks like one person's eye rather than a mood board. His own title for the job is Creative Dictator.
See the photography →One of us studied the plant. The other studied ideas. Neither of us studied restraint.