Who's behind it
We're so passionate about weed, but everything weed-related in South Africa is just… ugly. So we built the thing we wished existed. It takes a wider, passionate team to make it happen — and since we're all stoners, bloody hell does it take a while to get done.
Co-founder
Kumi holds a diploma in cannabis cultivation and industry, which means JIGGY is built on actual knowledge of the plant rather than vibes borrowed from the internet.
She's also a trained journalist, with a degree from a Canadian university, so the writing here is reported rather than guessed at. Her piece on how racism built the case against cannabis is the kind of thing this brand exists to make room for.
Read Kumi's Substack →
Co-founder
Jay has a degree in Ideation. JIGGY started as his final university project.
He works across business development and product development, and shoots all of the photography himself. His own title for the job is Creative Dictator.
Jay isn't a stoner anymore. He's a few months sober. To actually get this business off the ground he had to stop, because smoking turned him into a low-functioning stoner. Meanwhile Kumi, the high-functioning one, can run a brand and roll one up at the same time. He builds the thing; she's the reason it's still fun.
See the photography →